Why spend hours on creating the perfect selfie, when you can have the most kissable lips, puppiets eyes and jaw-dropping cheekbones, in only a few seconds?
Tele2 wants to become the most popular telecom provider in the Netherlands. To achieve this, we need to make everybody part of the colourful and fun world of Tele2. Everybody. Also target groups that seem to have their eyes glued to their mobile devices.
To get through to this hard to reach audience, we offered them something tailor made for their number one need, the perfect selfie: the Super Super Super Selfie Lens. The ultimate lens for Snapchat. Instant kissable lips, the puppiest eyes and jaw-dropping cheekbones in a heart beat.
To launch this lens, we asked popstar and Dutch selfie queen Roxeanne Hazes, to sing about these times of unlimited selfies - and star in the first ever music video shot through a Snapchat lens. The entire campaign was created and executed, using the Tele2 Super Super Super Selfie lens.
The Super Super Super Selfie lens became the most successful Snapchat campaign in the Netherlands with more than 3.7 million impressions, an above average playtime of 24 seconds. The music video itself had over 3 million views. Resulting in an uplift in brand attitude amongst a younger audience.