A key objective of the Red Bull Bar Staff Challenge was to emphasize the world of Red Bull.
The world of Red Bull
Red Bull is widely known as the popular energy drink that revitalises body and mind. However, there are many bars and clubs where Red Bull can still gain a lot of traction. In order to try to bring this about, Red Bull and Code d’Azur wanted to establish closer links between Red Bull and bar staff. To reach these important ambassadors of the brand we introduced the Red Bull Bar Staff Challenge.
Red Bull Bar Staff Challenge
With the Red Bull Bar Staff Challenge we invited bars and outlets to compete against each other in the ultimate challenge.
The Bar Staff challenge is a year long competition consisting of monthly challenges where top notch outlets compete with each other to become the heroes of the night. All challenges focussed on different aspects of the Red Bull brand and were introduced by Red Bull athletes and artists. In the end the team with the most points wins the ultimate reward, a fully organised awesome trip which only Red Bull can organise.
Due to its success the Red Bull Bar Staff Challenge is now turning into an international phenomenon as it has been rolled out in UK, USA, Germany, France and The Netherlands, with more countries to follow.