Must See Map

KLM Royal Dutch Airlines

A city map with must see tips from friends gathered through social media.

Must See Map - KLM Royal Dutch Airlines
The "Must See Map" is the perfect solution. You not only collect and organise the best things to see and do, but you receive an actual map to take with you.

Your city map, made by friends

When going on holiday the best tips are of course those from friends. Yet managing these tips is a big hassle. Most people print emails or make notes that they carry with them on holiday. So, we asked ourselves: "Isn't there an easier way to do this?" Introducing KLM Must See Map

KLM Must See Map

The "Must See Map" is the perfect solution. You not only collect and organise the best things to see and do, but you receive an actual map to take with you.

1,000,000+ tips

  • The campaign has inspired 1.200.000 travellers globally
  • Up to now fans have supplied over a million tips
  • 95.000 maps were made (almost 10 tips per map on average)
  • During this year's city trip promotion, the amount of city trips booked was 16% higher than last year
  • A large amount of email addresses were gathered, representing a value of €350.000
  • Valuable content and data
  • User generated tips that KLM can use to inspire other travellers
  • Interesting insights were gathered.

Awards

  • Siver SpinAward Content
  • Silver SpinAward Social Media
  • Silver SpinAward Website
  • ADCN Lamp Social Media
  • Webby Honoree Travel
  • El Sol Festival shortlist
  • Lovie Awards shortlist