Smarter Savings

ABN AMRO

Smarter Savings - ABN AMRO
An interactive, handmade installation that visualizes your savings.

CHALLENGE

With the current interest rate your savings account isn’t worth much anymore. So ABN AMRO introduced ‘smart savings’, alternatives for your savings account. But how do we show people that they need to take action in order to realize their savings goals and dreams?

INSIGHT

Saving goals and dreams are often quite generic. But finding the right alternative for your savings depends a lot on your personal situation.

IDEA

We built an interactive marble track tailor made for a Euro coin. The Euro passes common saving dreams and goals, but interactive elements show that your personal situation influences the route your money can take. The Euro coin ends at multiple saving alternatives that suit your personal situation.

 

EXECUTION

A hand build installation with motorized and interactive elements. An extensive shoot resulted into an interactive film with the user in control of the Euro coin.